MULTICULTURAL AND CROSS-CULTURAL:
TOTAL MARKET AND MULTICULTURAL STRATEGY
Unified, integrated strategy for the total business embedding the culturally relevant elements and insights from the different multicultural or ethnic groups in the US
- Proven framework and methodology for opportunity assessment, market analysis and implementation
- Ethnic components: Hispanic, African-American, Asian-American
- Generational & Lifestyle Components
- Organizational readiness
MULTICULTURAL DIGITAL, SOCIAL MEDIA MARKETING AND COMMUNICATIONS PLANS
- Online, Mobile and Social Media Plans
- Brand Image & Awareness
- Customer Loyalty & Retention
- Web Site Development & Conversion Optimization
- Content Development
- Cross-Promotion & Upsell
- Affiliate Marketing & Email Auto Response
- PR and Media Relations
- Community Outreach and Event Marketing
CREATIVE AND COMMUNICATION REVIEW
- Evaluate cultural relevancy of creative and communication strategy
- Assess effectiveness and cultural relevancy of campaigns
- If necessary, develop specific multicultural campaigns to address specific ethnic nuances
PROFESSIONAL TRANSLATIONS AND ADAPTATIONS
Implemented by professionally certified and experienced translators and reviewed by marketers
- Culturally relevant
- Georeferenced
- Professional and tested
- Reviewed by marketers and creative experts