JUAN CARLOS DAVILA
During the last twenty-five years, Juan Carlos Dávila has helped Fortune 500 as well as small companies achieve substantial share, revenue and profit growth both in the US and in Latin America.
- Multi-industry, multi-country and cross-cultural experience
- Expert at implementing STRATEGIC AND DATA-DRIVEN multicultural and cross-cultural marketing
- Successfully has implemented a true TOTAL MARKET strategy
- Diversified executive experience in marketing, brand and new product development, strategic planning, pan-regional business development and advertising campaign development
- Wrigley, Bristol-Myers Squibb/Mead Johnson, Quaker Oats, Procter & Gamble, Nielsen and several small companies
- Full P&L responsibility for geographical regions and business units
SHERELL FULLER
Sherell Fuller
Sherell Fuller offers 15 + years of strategically growing business and achieving revenue objectives. Sherell does that by really understanding the customer needs, and what it takes for them to stay relevant and exceed in their market. Sherell has helped Fortune 500 companies achieve revenue and profitable growth by building cooperative working relationships, and removing barriers to accelerate the revenue objectives.
- Expert in developing strategic account & communication plans
- Full P&L responsibility with revenue objectives ranging from 7M to 85M
- Managed product and services lifestyles to achieve revenue and increase market share
- Provide business team with strategic go-to-market plans, implementation guidance, sales training, e-commerce and sales collateral to increase product profitability
- Sales Management expertise in various industries including healthcare, utilities and manufacturing
- High aptitude for using software and digital tools to develop and track results
Carlos.Cordoba@culturq.com
CARLOS CORDOBA
Carlos brings 20+ years of combined strategic, research, and advertising agency experience in the development of multicultural strategies and marketing campaigns. He has worked with Fortune 500 clients providing direction and leadership across business units and sharing best-in-class methodologies for reaching this crucial consumer segment.
- His varied background gives Carlos the ability to combine data inputs and consumer research resulting in unique insights that help brands maximize their efforts and generate superior ROI.
- Carlos has perfected methodologies that quantify the multicultural contribution to the bottom line and identifies opportunities for growth. The combination of quantitative research and secondary data analysis provides clients with granular insights into their performance and opens new opportunities in the multicultural space.
- As multicultural consumers shift to online engagement and content, Carlos leverages digital tools including social listening and online survey panels to quickly gain street-level insights that impact advertising and communication efforts.