Marketing & Strategy

CONSUMER RESEARCH AND INSIGHTS

Deep-dive, experiential & solutions-based approach avoids cultural clichés & delivers true motivators

• High Performance, Bi-Lingual Focus Groups
• Results-by-design Online Surveys
• Group Ethnography - Living Room Chats
• Interactive Roundtable Workshops
• In-Store Interviews & Shop-Alongs
• Attitude & Lifestyle Segmentation
• Multicultural research conducted by a truly multicultural team

B2C and B2B BUSINESS STRATEGY

Unified, integrated strategy for the total business embedding the culturally relevant elements and insights from the different multicultural or ethnic groups in the US

• Proven framework and methodology for opportunity assessment, market analysis and implementation
• Ethnic components: Hispanic, African-American, Asian-American
• Generational & Lifestyle Components
• Organizational readiness

DIGITAL AND SOCIAL MEDIA MARKETING AND COMMUNICATIONS PLANS

• Online, Mobile and Social Media Plans
• Brand Image & Awareness
• Customer Loyalty & Retention
• Web Site Development & Conversion Optimization
• Content Development
• Cross-Promotion & Upsell
• Affiliate Marketing & Email Auto Response
• PR and Media Relations
• Community Outreach and Event Marketing